Parents who have experienced pregnancy loss can tell you that rainbows signify new beginnings. To celebrate and honor rainbow babies, 4moms has launched a special edition Little Rainbow newborn insert. 5% of each sale will go to Project Sweet Peas, a non-profit that provides support to families of premature or sick infants, with an increase to 10% if the insert sells out by Apr. 30, 2021.
“We’re honored to partner with Project Sweet Peas on this important initiative,” said Debbie Lee, CMO of 4moms. “The 4moms community is very passionate about this cause – many of whom have suffered a loss themselves. Rainbows give color, energy, and hope. At 4moms, we support parents celebrating that light, while also supporting families who may still be struggling.”
The Little Rainbow newborn insert features a gender-neutral reversible design complete with a fun rainbow pattern on one side and a simple polka dot pattern on the other. It can be used with any 4moms infant seat, including the mamaRoo4, rockaRoo, and bounceRoo to provide additional comfort and support for newborns and smaller babies.
The Little Rainbow newborn insert will retail for $34.99 and will be available for a limited time exclusively on 4moms.com.