Green is the new pink! Mattel just introduced Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic. The launch is in line with the brand’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

The new campaign, “The Future of Pink is Green” engages kids in supporting a greener future.


“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”


Barbie Loves the Ocean Collection includes three dolls whose bodies are made from 90% recycled ocean-bound plastic parts and an accompanying Beach Shack playset and accessories, made from over 90% recycled plastic. Additionally, the brand aims to achieve 95% recycled or FSC-certified paper and wood fiber materials used in packaging by the end of 2021.

Barbie Vlog

A new episode of Barbie’s YouTube Vlogger series, Barbie Shares How We Can All Protect the Planet, teaches young fans about the importance of taking care of our planet and everyday habit changes they can make to create an impact.

The brand is also teaming up with  4ocean to launch a limited-edition 4ocean x Barbie bracelet in signature pink made with post-consumer recycled materials and hand-assembled by artisans in Bali. For every bracelet sold, 4ocean will pull one pound of trash from oceans, rivers and coastlines and contribute educational materials to inspire and empower the next generation. 

“Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them. Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel. “We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.”   

Visit for more information on the Barbie brand’s efforts to protect the planet.