Less is more where chemicals are concerned especially when you’re choosing products for your baby. Chicco USA has innovated again for today’s parents, developing a new line of products with fabrics that eliminate the need for added chemicals without compromising safety or comfort.

The first products available in the new Chicco Clear line include the Lullaby Primo Organic All-in-One Playard and a new line of car seats that include the KeyFit 35 ClearTex, KeyFit 35 Zip ClearTex and NextFit Max ClearTex.

Chicco Clear line

“We understand that the needs and preferences of parents can differ and Chicco is committed to the development of fabric technology that pushes boundaries with solutions that deliver comfort for both baby and parent,” said William Hasse, Vice President of Marketing for Chicco USA. “Our Clear line does just that with products that eliminate the use of unnecessary chemicals. In the case of our ClearTex fabrics, our designers have worked hard to develop a new approach for flammability resistance in car seats that would not result in added cost to parents.”

The Chicco Lullaby Primo Organic All-in-One Playard features fabrics made from naturally-derived, organically grown cotton. The fabrics are soft and hypoallergenic, making the Lullaby Primo Organic Playard a natural choice for both comfort and baby’s sensitive skin.  Contributing to healthier air quality around baby, the Lullaby Primo Organic Playard has earned GREENGUARD Gold certification.

Chicco ClearTex car seats use fabrics that comply with federal car safety flammability standards (FMVSS 302) without any added chemical treatments. ClearTex employs an innovative construction of polyester fibers to produce fabrics that are inherently fire-resistant and gentle on baby. All of the components in Chicco ClearTex car seats – seat cover, canopy, foam fill and even labels – are free of added chemical treatments, giving parents peace of mind from baby’s head to toe. Chicco has partnered with Cornell University’s Center for Material Research to ensure no added chemical treatments are present in ClearTex materials. ClearTex car seats have also earned GREENGUARD Gold certification, ensuring the environment surrounding baby is safe and healthy.

Chicco’s Sustainable Parenting Initiative supports today’s parents by offering products that are clear of added chemicals; provide comfort with breathable, humidity regulating fabrics; and make it easy for parents to keep the products they rely on most clean. In addition to the Chicco Clear line of products being announced today, Chicco’s Sustainable Parenting Initiative encompasses several soon-to-be-released products, as well as existing best-sellers.

“All of us at Chicco are focused on thoughtful, innovative design, making the products families rely on most, better for baby, parents and our environment,” added Hasse.