Your favorite chocolate bar wrappers have been reimagined for a good cause. CRUNCH, Butterfinger and Baby Ruth announce “Raising the ‘Bar’ to Help Kids,” a new campaign that aims to positively impact kids’ health through a partnership with Children’s Miracle Network Hospitals. 

The limited-edition packaging features artwork drawn by various CMN Hospitals Champions who serve as child ambassadors. From now until Aug. 13, 2021, CRUNCH, Butterfinger and Baby Ruth will donate a percentage of the retail purchase price from all participating products (limited-edition and regularly packaged singles, share packs and fun size bags), up to $350,000, to Children’s Miracle Network Hospitals.

“We’re very excited to partner with this great non-profit organization and invite our customers to join us in our journey to support all the futures made possible by Children’s Miracle Network Hospitals,” said Mark Wakefield, Senior Vice President Marketing, Ferrero Mainstream Chocolate & Nutella. “Just like Children’s Miracle Network Hospitals, CRUNCH, Butterfinger and Baby Ruth aim to create moments that bring people together every day.”

As part of the donation, Butterfinger has also committed to raising funds by collaborating with Extra Life, a program which supports over 170 hospitals across North America. 

“We are thrilled to welcome aboard Ferrero as a new partner of Children’s Miracle Network Hospitals,” said Teri Nestel, President and CEO of CMN Hospitals.  “Through retail engagement and programs like Extra Life, CMN Hospitals and Ferrero make giving easy and create a connection to a greater cause. We know there’s power in numbers and when we make it easy for everyone to give back to their community, our collective impact grows exponentially.

For more information on the campaign and Children’s Miracle Network Hospitals Champions, visit, and follow along on social with the official hashtag #RaisingtheBar2021.