Now more than ever, families living in poverty need our help. You can make a difference in a child’s life just by making a purchase. First Quality will donate a portion of proceeds from its Cuties diaper sales to the national nonprofit, Cradles to Crayons. 

Cradles to Crayons provides children from birth through age 12 living in homeless or low-income situations in Chicago, Philadelphia and Massachusetts with the essential items they need to thrive. The organization engages volunteers to collect new and high-quality used children’s goods for distribution through their network of service partners and their innovative, online donation platform, Giving Factory Direct.

“During the COVID-19 pandemic, Cradles to Crayons has distributed more than 5.6 million diapers, an increase of 275% versus the same period a year ago,” said Lynn Margherio, Cradles to Crayons Founder and CEO. “We are thrilled to partner with First Quality and their Cuties diapers to help support the more than 1 in 3 families with young children nationwide who face diaper need—through the pandemic and beyond.”

First Quality and its employees have supported Cradles to Crayons in the past through product donations and community outreach. Now they are strengthening their relationship through these donations which will provide essential items to children in need. 

“First Quality shares the belief that everyone deserves access to high-quality, everyday essentials,” said Sima Delafraz, global leader of sales and marketing for First Quality. “We are honored to partner with Cradles to Crayons to help provide children with the items they need to learn and grow.”