Yabba Dabba Doo! Show your (fruity) colors. Love Your Melon is launching a new Fruity PEBBLES x Love Your Melon collection on Mar. 4 just in time for National Cereal Day (Mar.7).
The Fruity PEBBLES x Love Your Melon Collection features colorful tie-dyed Love Your Melon knit beanies for adults, kids and infants, along with crew sweatshirts. All items come with printed patches featuring beloved cereal and fan-favorite Flintstones’ characters like Fred and Wilma.
“We are excited to partner with Post Consumer Brands and Warner Bros. Consumer Products to bring families this fun collection inspired by their iconic PEBBLES cereal and Flintstones brands,” said Love Your Melon co-CEO Zachary Quinn. “We can’t wait to see how our customers and community enjoy these beanies.”
Fifty percent of net profit from the sale of all Love Your Melon products is given to nonprofit organizations across the world that lead the fight against pediatric cancer. Since its inception in 2012, Love Your Melon has given a hat to every child battling cancer and over $8.3 million to charitable programming and research.
“We couldn’t think of a better way to celebrate PEBBLES 50th birthday than by partnering with Love Your Melon on this colorful new collection that will benefit pediatric cancer research,” said Leah Broeders, head of licensing at Post Consumer Brands. “We think PEBBLES fans will love these creations that were inspired by their favorite cereal.”