Since the beginning of the pandemic, more and more people have been concerned about what they are putting into their bodies. This includes products like vitamins, nutrition supplements and dietary supplements. Cash-back platform, Ibotta investigated this trend to see which states are spending the most.


Ibotta’s data compares June through December of 2019 spending to spending in June through December of 2020.

  1. Kansas 
  2. Texas
  3. Michigan 
  4. Wisconsin 
  5. New Mexico
  6. Missouri
  7. Illinois
  8. Indiana
  9. Oklahoma
  10. Alabama
  11. Louisiana
  12. New Jersey
  13. North Dakota
  14. Ohio
  15. North Carolina
  16. Nevada
  17. Pennsylvania
  18. Wyoming
  19. Nebraska
  20. South Dakota

Where does your state rank?