Everyone needs a good squish every now and then. Kellytoy just announced that more than 40 all-new snuggly friends will be joining the Squishmallows line. These new ‘mallows will start rolling out to retailers beginning in February. 


The new selection ranges from an exotic menagerie of deep sea creatures to a huggable collection of yummy food fare. There are even psychedelic tie-dye squad members reminiscent of the flower power ‘60s. 


“From the very beginning with the original squad, the huggable and softer-than-a-cloud plush Squishmallows created a legion of devotees that has driven significant, ongoing demand,” says Kellytoy Co-President Jonathan Kelly. “Retailers, customers and collectors alike are going to be thrilled with our new members who are ready to join growing squads everywhere.


 A second wave of more than 20 characters will be released by summer. HugMees, Squish-Doos, Heroes and Flip-A-Mallows will also boast new squad members along with new seasonal styles for spring, fall and the holidays.

A larger offering of licensed Squishmallows is also expected with more collaborations to be announced throughout 2021.

The Squishmallows song, “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at squishmallows.com/song.

Fans can shop Squishmallows, learn about all the characters, sign up for updates, download coloring sheets and register their Squishmallows at www.squishmallows.com.

Squishmallows are available in a variety of shapes and sizes from 3.5 inches to 24 inches ($2.99 to $59.99).