People are spending a lot of time in their kitchens. The KitchenAid 2021 Color of the Year, Honey, radiates a sense of positivity and warmth that will translate to your home. This rich hue with a golden-orange undertone is available today for small appliances, including the iconic Artisan Stand Mixer and K400 Blender.
“For KitchenAid, it has become increasingly evident that the warmth of humanity is paramount,” said Jon Bellante, KitchenAid global marketing director. “Honey isn’t just a product we use in recipes around the globe; it’s an invitation to connect and a reminder of the joy that comes from collaboration. Through the color Honey, KitchenAid offers everyone a new way to bond over making while bringing an extra touch of warmth directly to their countertops.”
Each year KitchenAid aims to spark inspiration in the kitchen through the announcement of the Color of the Year. Using the power of color they hope to encapsulate the trends and culture during this unique moment in time.
“Over the past year, we’ve seen the world’s communal instinct to unite for the collective good increase,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “At the same time, we’ve witnessed warm, rich hues dominate across interiors and fashion alike. With Honey, KitchenAid marries the sweetness of togetherness with a golden-orange shade consumers are already naturally gravitating towards.”
The K400 Blender and Artisan Stand Mixer are available now.