When your little one helps out in the kitchen the first priority is safety. Following the success of the collaborative Martha Stewart Living and Learning Kids’ Furniture Collection, Guidecraft is teaming up with Martha Stewart once again to bring us The Martha Stewart Kitchen Helper.
The Martha Stewart Kitchen Helper is a redesign of the original safety step stool, The Kitchen Helper. It features four trending color choices; creamy white, charcoal, taupe and mint green. Details, such as the inset acrylic windows, two mesh Keepers, a non-slip mat, and a secure, adjustable platform for growing children, all support the mission of providing the safest way to elevate young children to countertop height promoting their feeling of independence as well as family togetherness.
“This new launch combines the strength of the Martha Stewart brand in home, crafting and cooking with the focus on family and togetherness of our flagship product, the Kitchen Helper. In addition to bringing increased recognition to the product and the category, the success of the collaboration ultimately translates to helping children gain more agency in terms of learning, social emotional development, and connectedness,” states President of Guidecraft, Gary Bilezikian.
A full line of crafting furniture and art accessories for children and families, the Martha Stewart Crafting Kids’ Collection, will follow in August. Additional products, such as play tents and bedroom furniture, will be introduced for holiday 2021 and beyond.
“We partnered on The Martha Stewart Living and Learning Kids’ Collection with Guidecraft, the true leaders and experts in children’s furniture, to blend learning, living, play and media all into one functional and aesthetically pleasing product,” said Kevin Sharkey, EVP, Executive Director of Design at Martha Stewart. “Two of the defining characteristics of every Martha Stewart product are function and innovation. Guidecraft understands the functionality of children’s furniture and they innovate so that children can maximize their potential as they continue to grow and develop. The Kitchen Helper can be easily integrated into the kitchen, offering children the opportunity to observe and participate in cooking at a very early age.”