This National Pretzel Day Auntie Anne’s is sharing the latest in fun pretzel data. The popular brand looked at America’s snacking habits to answer a few burning questions: Classic Pretzels or Pretzel Nuggets? Original or Cinnamon Sugar? Sweet or savory dip? The results might come as a surprise.
New consumer data from Auntie Anne’s found that Classic Pretzels are dethroned. Pretzel Nuggets are the number one ordered item on Auntie Anne’s menu. Americans purchased more than 690 million total nuggets – that’s more than double the population of the United States! Cinnamon Sugar Nuggets and Original Classic Pretzels are tied for spots 2 and 3 in the U.S.
When it comes to dips, savory is preferred over sweet. Data revealed that Cheese Dip is America’s favorite pretzel pairing, by a lot! Cheese Dip was ordered four times more than the next most popular dip on the menu, Sweet Glaze.
Auntie Anne’s found that although Classic Pretzels were dethroned, there were still more than 16 million sold in 2019 – when placed side by side, this many pretzels could extend from Boston to Miami!
While residents of Auntie Anne’s home state, Pennsylvania, prefer their pretzels the classic way – full-sized and salty – the state of New York consumes the most Auntie Anne’s, making the Empire State the number one pretzel fanatics.
“Our fans look forward to National Pretzel Day and this year we knew we needed to go big and make it a week-long celebration,” said Cynthia Liu, Vice President of Marketing, Auntie Anne’s. “Whether you prefer salty or sweet, Nuggets or Classic Pretzels, are visiting us at our locations or prefer we come to you with delivery to your door, we have something for everyone and can’t wait for our fans to enjoy their love of pretzels alongside us!”
Auntie Anne’s is helping super fans celebrate all week long with deals that make it easy to enjoy:
Free Pretzels: Fans can enjoy one Original or Cinnamon Sugar Pretzel on National Pretzel Day (4/26). Just sign up through the Pretzel Perks app to receive and redeem the offer in-store. No purchase necessary.
Free Prizes: Auntie Anne’s will also be hosting contests on Instagram from Apr. 26 – Apr. 30. Five different winners will be selected daily to win free pretzels for a year just by commenting on the post.
$0 Delivery Fee: Free Pretzel Monday turns into Free Delivery Week! All week long (4/26-4/30), Auntie Anne’s is offering $0 delivery fee on orders $12+ when ordered through the Pretzel Perks app.