It’s finally here! Teased on Mother’s Day, Nikki and Brie Bella’s new collaboration with Colugo launches today. The famed sister duo will also be joining Colugo’s team as investors and creative advisors that will aid in everything from product design, to new product launches.
“As first-time parents, Artem and I were overwhelmed by how complicated the process of finding the right baby gear was,” said Nikki. “Once we found Colugo, it was such a relief knowing that we could easily go for a walk without worrying if the stroller would fight us. It’s a great product that’s stylish and most importantly, easy and safe to use. I am so excited to work with the entire Colugo team and help develop even more exceptional products that can help new parents feel that same level of confidence.”
To kick off their roles as creative advisors, Nikki and Brie will release a limited-edition Spring/Summer 2021 collection. The launch introduces new colorways and prints to adorn Colugo’s most notable items like the Carrier, Diaper Tote, Compact Stroller, and Complete Stroller – each hand-selected by Nikki and Brie, and inspired by their favorite things. Deep-burgundy wine and playful patterns including neutral-toned zebra or black-and-white inkblot, paint the collection in Nikki and Brie’s image of what baby gear for the modern parent should look like.
“Our life outside of the ring has really been focused on our families and our entrepreneurial spirit,” said Brie. “With Colugo sharing the same vision and outlook towards parenting as Nikki and I, this partnership has been a perfect match. As advisors, we are thrilled to be part of the entire development process for these essential products that every mommy and daddy out there can enjoy.”
“Since my wife Christy and I founded Colugo, our main focus has been to create exactly what parents like us need, while inspiring confidence through our easy-to-use products and relatable brand,” says Ted Iobst, Founder of Colugo. “We’re excited to officially partner with Nikki and Brie, and are looking forward to infusing their unique style and insights into our future products.
The new products will be available on Jun. 1 at HiColugo.com/Bellas, starting at $25.