When it comes to Easter sweets, the first one on our list is PEEPS. This year the iconic candy is teaming up with Build-A-Bear that will allow fans to bring home a PEEPS treat that will last forever. The new collection includes cuddly plush bunnies and PEEPS-themed accessories to make this Easter the sweetest one yet!
“Just in time for Spring, we’re thrilled to be bringing the sweetness of PEEPS® to the Build-A-Bear Workshop,” said Jennifer Kretchmar, Chief Digital & Merchandising Officer at Build-A-Bear. “PEEPS® fans are sure to love this instantly recognizable collection, from the signature bunny ears to the eye-catching Spring colors! What could be better than cuddling this furry friend not only at Easter, but all year long!”
The limited-edition PEEPS Build-A-Bear make-your-own plush Bunnies are available in four huggable colors – pink, yellow, blue and rainbow. Dress up your new friend with a PEEPS reversible bandana, pajama jet, t-shirt or Chick wristie in yellow, pink or blue.
Make your own PEEPS Build-A-Bear Bunny using the online Bear Builder. You can have your new furry friend sent to you or pick them up at your local Workshop with the new Buy Online, Pickup In-Store or curbside options. You can also select delivery by Shipt to have your bunny delivered to your doorstep that same day.
“PEEPS Marshmallow Candies have been an Easter favorite for nearly seven decades, and we love bringing our iconic characters to life in new ways each year,” said Caitlin Servian, PEEPS Brand Manager. “We’re delighted to be joining forces with Build-A-Bear to give fans the chance to celebrate the season with their very own PEEPS Bunny plush, or by decking out their favorite bear in some sweet PEEPS Build-A-Bear clothing and accessories.”
In celebration of this sweet collaboration, the PEEPS Chick mascot will be a guest at the First Stuffing Premiere. Fans can view this unique experience on the official Facebook and YouTube accounts of Build-A-Bear starting on Feb. 18 at 9 am CT and see Easter’s cutest stuffed animal companion made from start to finish.
To learn more about what PEEPS Brand has in store for fans this Spring, visit peepsbrand.com and follow @PEEPSBRAND on social media.