You can never have too much peanut butter. In honor of National Peanut Butter Lovers Day, Reese’s is giving fans not one, but two reasons to celebrate. The brand is launching the new Reese’s Ultimate Peanut Lovers Cups for a limited time only and they are also bringing back Reese’s Peanut butter Lovers Cups for a double dose of peanutty-goodness!
The new Reese’s Ultimate Peanut Butter Lovers Cups are like nothing we’ve seen before. For the first time ever, in its more than 90-year history, Reese’s is releasing the most extreme, peanut buttery version of their iconic peanut butter cups and they’re removing the chocolate. These new cups feature a peanut-butter candy shell stuffed with the same beloved Reese’s peanut butter.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager. “The frenzy that comes with changing an icon like the Reese’s Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”
Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time.
Plus, we’ve received word that the Reese’s brand has a few more tricks up their sleeve. If you are a peanut butter lover, stay tuned!
