Sunnier days are ahead! Sesame Workshop, the Ad Council, COVID Collaborative, and CDC are launching a series of PSAs and resources in English and Spanish to educate adults about the COVID-19 vaccines. Featuring Elmo, Elmo’s dad Louie, and the Muppets of Sesame Street, the new spots encourage parents and grownups to get the latest information on the vaccines.

The new spots, which are freely available for sharing in English and Spanish, include:

  • I’ll Be Seeing U: A take on Billie Holiday’s “I’ll Be Seeing You” sung by the Letter U, the PSA features a montage of Sesame Street friends as they preview activities that families miss and want to return to.
  • Feeling Hopeful with Elmo and Louie: Elmo and Louie are feeling hopeful and excited because lots of grownups are getting a COVID-19 vaccine, and soon they’ll be able to get back to their favorite things—like an indoor playdate with Abby Cadabby, sharing cookies with Cookie Monster at Hooper’s Store, or visiting Elmo’s grandma Nana.
  • Healthy Family with Elmo and Louie: Louie explains that he got vaccinated against COVID-19 so he can stay healthy and get back to the moments we miss, like seeing friends and family.

Created in close partnership with the CDC, all spots direct audiences to visit GetVaccineAnswers.org, where they can get the latest vetted and science-backed information on the COVID-19 vaccines.

Elmo

In addition to the spots, Sesame Workshop is releasing additional bilingual resources for parents, caregivers, and providers to explain why grownups are getting vaccinated against COVID-19, answer common questions in age-appropriate ways, and remind children that it’s still important to practice other healthy behaviors, like handwashing. The new resources, which are part of Sesame Workshop’s Caring for Each Other COVID-19 response initiative, are located at www.SesameStreet.org/Caring. The resources are designed for community providers and partners to share with families throughout their services.

“Getting back to the activities children and families love starts with grownups getting vaccinated. Together with the Ad Council and COVID Collaborative, and with help from the Sesame Street Muppets, we can harness the power of Sesame Workshop and the reach of the Ad Council to help adults understand why it’s important to get vaccinated, where to learn more, and how to build hope for sunnier days ahead,” said Samantha Maltin, EVP and Chief Marketing Officer, Sesame Workshop.

First launched in February, the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative, “It’s Up To You,” is the largest communications program in our nation’s history, aimed to educate the American public and build confidence around COVID-19 vaccines. The multi-faceted and research-driven effort includes a number of distinct campaigns designed to reach different audiences.

“It’s understandable for Americans to have questions about the vaccines. That’s exactly why we created ‘It’s Up To You,’ to arm people with the facts so they can make informed decisions for themselves and their families,” said Lisa Sherman, President and CEO, the Ad Council. “Now, in collaboration with Sesame Workshop and the Sesame Street Muppets, we’re able to reach new audiences of parents and caregivers with heartfelt and informative content that will help us all get back to the people and moments we miss.”