First, they’re sour, then they’re sweet, but now their flavor is a mystery. Sour Patch Kids is giving fans a chance to solve its biggest mystery of the year.
Purchase the new mystery flavor at retailers nationwide and submit your best guesses at Mystery.SourPatchKids.com for a chance to win $50,000 and other instant prizes.
Starting today and through July, the Mystery Kid will take over the Sour Patch Kids social media channels and reveal new clues every week to help fans guess the flavor.
In August, Sour Patch Kids will reveal the mystery flavor and award one lucky winner the grand prize of $50,000.