Nutella fans rejoice! Not only is the brand inviting fans to join in on the celebration of World Nutella Day (Feb. 5), but they are also giving fans the chance to win a virtual cooking experience with Hilary Duff. 

To enter, superfans can take a photo or write a message in 50 words or less that shows their love for the hazelnut spread and posting it to their personal Instagram page, personal Twitter page and/or directly on the Nutella USA Facebook page with #WorldNutellaDaySweeps in the post or post caption. Five lucky winners will also receive a $1,000 Williams Sonoma gift card and a Nutella kit in advance of the cooking session. 

Hilary Duff- Nutella

“As a mom, I spend a lot of time on the go, but making meals at family time is important to me. Nutella is that special ingredient that always sparks joy around the breakfast table,” said Duff. “The best are those Saturday mornings when we take the Nutella out to put on our pancakes for breakfast and we decide to, then, make our favorite Nutella cookies in the afternoon, since the jar is already out. I can’t wait to share our cookie recipe from those special moments– and hopefully, the fans will love it just as much as my family and I do.”

Even if you don’t win the grand prize you still have a receive some Nutella love! The brand will also award custom name jars to five hundred fans who enter the sweepstakes on World Nutella Day.

“This World Nutella Day, we’re thrilled to partner with Hilary as we celebrate people’s love for the Nutella brand,” said Todd Midura, Vice President, Marketing, Nutella North America at Ferrero. “Not only does Hilary represent a lot of our fans as a busy mom, but she also recognizes that Nutella is a key ingredient when it comes to gathering around the breakfast table or making special memories in the kitchen. We’re looking forward to bringing consumers together and celebrating them with the chance to join Hilary and create a delicious Nutella treat in the process.”

For more information on World Nutella Day, fans can visit and follow the hashtag #WorldNutellaDay. Be sure to visit @Nutella on Instagram and @NutellaUSA on Facebook and Twitter for the latest brand updates.