SC Johnson has teamed up with Sesame Workshop to educate kids on self-care, hygiene and health topics. The new initiative includes a series of three new YouTube videos.

Sesame Workshop/SC Johnson

One year into the pandemic, Sesame Workshop’s Caring for Each Other Initiative prioritizes ways to engage kids and educate them on topics around staying healthy. Three videos debut this week, available on Sesame Street’s website.

Sesame Workshop/SC Johnson

“It’s important that we all work together to help children respond to challenges like the COVID-19 pandemic,” said Fisk Johnson Chairman and CEO of SC Johnson.  “Our goal is to combine our expertise in science and innovation with Sesame Workshop’s decades of experience in educating and connecting with children so we can equip them with the skills needed to lead healthier and more environmentally conscious lives.”

Sesame Workshop/SC Johnson

These three brand-new videos star Elmo and his father, Louie, modeling healthy routines around bedtime, bath time, and sick days:

Sesame Workshop/SC Johnson

“Sesame Workshop is proud to work with SC Johnson to help families stay healthy, connected, and full of curiosity—with a little help from the Sesame Street Muppets,” said Steve Youngwood, CEO of Sesame Workshop. “Together, we can give children the skills they need to thrive and navigate whatever comes next in 2021 and beyond.”