SC Johnson has teamed up with Sesame Workshop to educate kids on self-care, hygiene and health topics. The new initiative includes a series of three new YouTube videos.
One year into the pandemic, Sesame Workshop’s Caring for Each Other Initiative prioritizes ways to engage kids and educate them on topics around staying healthy. Three videos debut this week, available on Sesame Street’s website.
“It’s important that we all work together to help children respond to challenges like the COVID-19 pandemic,” said Fisk Johnson Chairman and CEO of SC Johnson. “Our goal is to combine our expertise in science and innovation with Sesame Workshop’s decades of experience in educating and connecting with children so we can equip them with the skills needed to lead healthier and more environmentally conscious lives.”
These three brand-new videos star Elmo and his father, Louie, modeling healthy routines around bedtime, bath time, and sick days:
- Feel Better Song: How Elmo can get better from a cold with a little rest and care
- Elmo’s Ducks Bedtime Story: How self-care through bedtime stories can be a great end to the day
- Bathtime Bop Song: The importance of hygiene and cleanliness during bathtime
“Sesame Workshop is proud to work with SC Johnson to help families stay healthy, connected, and full of curiosity—with a little help from the Sesame Street Muppets,” said Steve Youngwood, CEO of Sesame Workshop. “Together, we can give children the skills they need to thrive and navigate whatever comes next in 2021 and beyond.”