Minions are everywhere and they want to help spread the Peas & Love this summer. HIPPEAS Organic Chickpea Snacks is launching Minions-themed snacks just in time for the release of Minions: The Rise of Gru. The limited-edition packs of HIPPEAS Organic Chickpea Puffs in its best-selling flavor, Vegan White Cheddar, will be available in both a six-pack of 1 oz bags and 10 oz family size option.
“Minions are a global pop-culture phenomenon, and we could not be more thrilled to partner with Illumination and Universal Pictures on this limited-edition release of our HIPPEAS Vegan White Cheddar Organic Chickpea Puffs,” said Lindsey Valliere, HIPPEAS VP of Marketing. “The combination of these two iconic and colorful brands – HIPPEAS, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun! We can’t wait to share these snacks with our consumers and their families this summer.”
The Minions-themed HIPPEAS offerings will be available nationwide at HIPPEAS.com, Walmart.com and in-store at Whole Foods Market and select retailers from Jun. 1 through Jul. 31. The six-pack of 1oz bags and 10oz family size retails for $5.99.