As NASA’s Perseverance Rover prepares to make its epic landing on Mars, a sweet new doughnut is making its debut at Krispy Kreme in honor of this momentous occasion.
This Thurs., Feb. 18, Krispy Kreme will give fans a unique, out-of-this-world opportunity to celebrate with its limited-edition Mars Doughnut, landing at shops across the country for one day only.
This out of this world doughnut looks just like the red planet — that is if Mars was a Chocolate Kreme-filled doughnut dipped in caramel icing with a red planet swirl and sprinkled with chocolate cookie crumbs.
When Perseverance lands in Mars’ Jezero Crater, it will have traveled 292.5 million miles since lifting off Jul. 30, 2020, from Cape Canaveral Air Force Station in Florida. In addition to toting the first-ever helicopter to be deployed on Mars and numerous other technologies to seek signs of ancient life and collect rock and soil samples, the rover also is carrying the names of nearly 11 million people who participated in NASA’s “Send Your Name to Mars” program.
To acknowledge these special space “travelers,” Krispy Kreme will give each one free Mars Doughnut on Feb. 18; just show your NASA-issued Mars 2020 Perseverance “boarding pass” to redeem.
“The landing of Perseverance on Mars will be an epic and important achievement,” said Krispy Kreme Chief Marketing Officer Dave Skena. “So, we’re celebrating the best way we know how: with an amazing new doughnut discovery right here on earth.”
Grab your doughnut and watch a live stream of Perseverance’s landing on NASA TV. Tag @krispykreme and @NASAPersevere on social, using hashtags #KrispyKreme and #CountdownToMars to show how you’re celebrating.