Clean your baby’s bottle, but make it stylish. Noble Newborn offers new smart, sleek and sophisticated baby products that not only look good but are better for the environment. The brand just launched its Staple Luxury line which boasts a stunning and environmentally responsible redesign of the traditional baby bottle brush.

The first product to release in the line is the five-piece Emerson Bottle Brush Kit featuring an elegant freestanding base with a weighted handle to keep the brush upright to air dry hygienically, two removable anti-microbial brush heads and an integrated, FDA-compliant, lab-tested, silicone bottle nipple cleaner. This bottle brush kit keeps the brush out of the sink and eliminates clutter on the countertop. Available in gold and silver finishes, the Emerson Bottle Brush coordinates with every kitchen.

Noble Newborn’s 10-piece brush refill kit includes 10 anti-microbial replacement Emerson brush heads that easily screw onto the Emerson Bottle Brush handle enabling parents to easily get rid of the brush head without having to dispose of the base. This replaceable brush system enables the company and its customers to use 72% less plastic than other bottle brush cleaners on the market.

Anneliese King, Noble Newborn founder, said, “I hear from frustrated moms all day long. We are tired of throwing money away on wasteful plastic products. We want reusable tools that blend into our homes, not overtake them.”

The Emerson Bottle Brush retails for $149 and includes a 30-day customer satisfaction guarantee. The kit along with replacement brushes can be ordered from Consumers can also follow Instagram handle @noblenewborn and hashtag #sinkshot.