Families are spending more time at home than ever before. The pandemic has brought about major changes in our cleaning routine. A new survey by SC Johnson investigated how cleaning habits have changed, and if families plan to maintain them post-pandemic.
The online survey, which was conducted by The Harris Poll on behalf of SC Johnson from Feb. 10, 2021 to Feb. 16, 2021 found that families are spending more time cleaning together. 44% of parents reported that their children are helping out a lot more around the house. On average, Americans are spending six hours each week cleaning their homes with a majority of them being satisfied with the cleanliness of their home. Most families say they believe their children will continue contributing more to household duties and they plan to maintain their new cleaning habits going forward.
“At SC Johnson, our goal is to create a healthier world by educating and enabling people on cleaning and hygiene so that they can respond to this pandemic and future public health threats,” said Alan VanderMolen, Senior Vice President and Chief Communications Officer at SC Johnson. “We are encouraged to see families are working together to improve and maintain their cleaning habits because healthier homes create healthier communities and a better world.”
Among the younger generations participating in more cleaning are millennials, who have adopted new regimens they enjoy and are doing so more frequently than any other age group. Millennials now are spending the most time cleaning each week (8.2 hours/week) and are most likely to say the pandemic has improved their cleaning habits.
Consumers are also paying close attention to surfaces, Cleaning doorknobs and handles has become the leading routine that is being done more often along with hand sanitizer and germ-killing products being purchased more now than before the pandemic. The top three areas getting cleaned more during the pandemic are doorknobs and handles, kitchens, and bathrooms.